Sunday, March 05, 2006

Top attendance for HSMAI`s travel internet marketing strategy conference

With an early registration roster of more than 160 executives, a sought-after-level line-up of presenters including Kayak and Travelocity founder, Terry Jones, and new features such as a ‘podcast’ of the blog panel, the 6th HSMAI Travel Internet Marketing Strategy Conference to be held at the Hilton New York on Wednesday, April 19, 2006 is anticipating a huge success.

From presidents and CEOs, to vice presidents of global marketing, eCommerce and distribution, attendance will be a remarkable cross-section of top-level executives from the hospitality and online marketplace, such as Microsoft Corp., MeriStar Hospitality, Hotwire, Amtrak, Google,, VISIT FLORIDA, The Hertz Corporation, American Express, Best Western International, Inc., Marriott International, InterContinental Hotels Group and TripAdvisor.

The event will held in conjunction with TIA’s TravelCom. A highly interactive program of discussions on hot topics including metrics, blogs, legal issues and best practices, as well as an aggregation of trends from multiple research reports, the conference will deliver an in-depth look at what’s happening online – customers, their attitudes and behavior.

Also on the agenda is a timely keynote address on “The Internet Landscape in 2006 and Beyond” by Michael Tchong, trends analyst, Ubercool LLC, who was recently called “the most influential trendspotter in America” by London’s The Daily Telegraph.

“We are very excited to offer such a compelling program with a distinguished group of leading Internet marketing experts and visionaries, bringing to light some global trends, topical issues and projections for the future,” notes James Zito, director, interactive marketing & development, Affinia Hotels and The Benjamin, and co-chair of the Hotel Internet Marketing Committee.

“Our goal is to have all those in attendance walk away with at least one item they can action and get positive results, whether they are beginning to venture into this exciting medium or have years of experience and best practices,” states Karmela Gaffney, director, eCommerce, Best Western International, and co-chair of the Hotel Internet Marketing Committee.

A one-of-a-kind event, the conference is targeted to individuals who are in corporate and regional positions dedicated to Internet marketing and for those who want to learn more.

Theodore Koumelis - Friday, April 14, 2006